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I recently attended a presentation where a marketing expert revealed their tips on how to win business. Looking around the room, some fairly experienced business people were present so you had to wonder why rudimentary advice such as smiling and shaking someone's hand when you meet...
The thing I love most about delivering media training sessions is when a delegate has a light bulb moment. We had one at a recent CGM Business Media Club meeting on the topic of PR. Thoughts sparked in the head of one of our club members, David...
Last year, one of our clients received a phone call from a journalist who was about to run a story involving the company. Their gut instinct was to say 'no comment' and hope it would blow over. They asked for my advice. No way could they say...
At CGM we have a key phrase to support a viewpoint or a reason to take a specific action and it always gets a healthy mention at our media training events. It is nature abhors a vacuum, a theory devised by Aristotle who observed that nature...
So what did we learn on our holidays? The value of giving something away. On offer among the vast array of food and drink at breakfast at our lovely hotel in Dubrovnik was prosecco. And it was free. Sparkling wine for breakfast adds a touch of elegance....
The undoubted joy of my weekend was watching my son take two wickets for his junior cricket team. Playing in a national knockout competition against boys a school year above his age, Nicholas wasn’t expected to play much part but bowled to help his team to...
When is the best time to write? It’s a question I'm asked fairly frequently. Having written several books, edited live event websites, been through the daily grind of being a jobbing broadcast and print journalist and now managing a media consultancy, I think I know a...
During the Q&A at a recent networking talk an audience member asked me how he could predict a media crisis at his business. It was an excellent question. I had mentioned media crisis management in my speech and the perils of failing to have a plan...
Nike’s Just Do It strapline captured the zeitgeist when it was launched in the 1980s. Aimed at competitors (joggers, mainly) it meant: stop the talking, start the doing. But just doing isn’t enough in business or broadcasting. One of the most irritating phrases of recent years is ‘whatever’....
I love that TV advert where the groom stands up to make his wedding speech, words literally fall off his script and the audience morph into a cluster of angry, antiquated judges. Inspired to earn his reward of his favourite tipple, the groom is suddenly powered...
