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So, here’s the question – do you have a book in you? I mean, seriously, do you think you have what it takes to write your own book? If so, where can you go for impartial advice? Well, you could try our Is there a book in...
Delivering a powerful public speech doesn’t have to be the equivalent of anaesthetic-free dentistry. Not if you plan it right and stick to some simple tips. Here are CGM managing partner Chris Green's five top tips to delivering the perfect speech. Say something simple...
The main focus of the BAFTA-winning film Darkest Hour is an in-depth study of the seemingly ebullient Winston Churchill on the eve of taking office as Prime Minister and his infamous rallying call for what would be his, and Britain's, finest hour. Brilliantly played by Oscar...
Some people shy away from personal branding because they think overt self-promotion isn’t for them or their organisation. Sorry, I just don’t get this. The safety of the pack is partly understandable – there’s a hermit in all of us - but if you keep a...
At CGM, we’re really proud to launch our latest media training venture – the Business Leaders Media Academy – on Friday, May 4 (10am to 4pm). It's Star Wars Day of course – may the force be with us! We believe the academy will be a...
GDPR – we know, we know. Yawn. Not again. Well yes...
So what is Inspire 2018 all about? Quite simply and unsurprisingly it’s about inspiration. We all need a splash of inspiration sometimes and we all like a good story - so we’re combining those ingredients with an event comprising five top-notch true-life business stories told by people...
The big trend in brand design in recent years has been deconstruction. That means simplifying your brand – keeping it clean, visible, functional and subtle – not shouting too loud, using garish colours or being overtly abrasive. Take Apple. Their multi-coloured 1980s logo is long gone in...
Former Strictly Come Dancing judge Len Goodman used to playfully describe himself as ‘analogue in a digital world’ when faced with a fancy dance routine that may have caught the eye but not necessarily ticked the boxes required of a specific dance style. You could call...
From its launch more than four years ago, the beauty of the Business Media Club has been how willingly our members and visitors share ideas about marketing and communications. Aided by our interactive presentations and reluctance to preach about doing ‘the right thing’, delegates are encouraged...
