(01905) 754336
Thinking Allowed. I just love the duality of that phrase and the Radio 4 programme of the same name presented by Laurie Taylor. It sums up the station. No radio station in the world inspires fresh, free thinking like Radio 4 – it is the best...
Back in the 1970s high-pitched soul supremos The Stylistics sang Let’s Put it All Together in typical beautiful falsetto fashion. Proof, if needed, of the virtue of harmony. As the CGM Business Media Club 2018-19 series comes to a conclusion, this month’s meeting will focus on harmony – putting all the...
Most businesses believe they’re Teflon when it comes to a crisis. Not so. If your company’s reputation suffers a blow, statistics show that your survival chances are slim. The stone-cold fact is that 80 per cent of businesses that suffer a crisis fold within two years. That figure rises nearer...
Reputation matters more than any other aspect of business. Unconvinced? Well think on – 90 per cent of businesses that suffer a loss of data go out of business within 18 months. Why? Because no one trusts them anymore. Their reputation is shattered. Customers (and maybe suppliers and...
What is the most important attribute of every business? It is reputation. Reputation is cut from the same character cloth as trust, integrity, reliability and responsibility. And reputations are never fixed – they can be won, lost and sometimes shredded in seconds. Not that having ‘a reputation’...
Stop me if you’ve heard this one before. You meet someone with a service to sell and they can’t quite explain (a) what it is and how it works and (b) how they can supply it you – oh, and probably (c) how much it is...
Our ethos at CGM is Soul Business – communicating from the heart to truly connect with people. Winning hearts and minds matters if you want to appeal to people logically (their minds) and emotionally (hearts). Actually, it’s all going on in our heads but how we feel counts...
In a recent coffee shop queue, I overheard two business owners grumbling about their customers. Deemed as a necessary evil, their customers were cast largely as ungrateful, stingy moaners. A more positive approach should be to turn them into being thankful, generous and appreciative. After all,...
Broadcast media interview training is high stakes stuff. If the first time you experience being in front of cameras and microphones is for real the outcome is likely to be unpredictable. Imagine playing football never having trained? So, without practise a first-time broadcast interview can go brilliantly or...
R-E-S-P-E-C-T – find out what it can mean to you. Many people fear public speaking yet the benefits are enormous if you learn to master the art. And let’s make one thing clear – public speaking IS an art – so it requires practise and perfection. Here are four...
