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We all know certain things can kill any business. Cashflow is the most obvious. Without income none of us can survive. So, back to the wall, what would you do to instantly drum up trade? Get personal, I hope. Speak to people – and I mean meet...
I love LinkedIn. That’s why I am so pleased it has been voted for as the theme of our next Birmingham Business Media Club meeting on February 17. Yes, there’s Twitter for immediacy, Facebook for visibility and YouTube for video – but, for me, LinkedIn is the...
What’s the point of PR? It’s a fair question to pose in these dizzy days of digital marketing. Does media coverage amount to much when you can communicate direct to your audience in real time online? Of course it does. People still read newspapers – okay, maybe more...
Do me a seasonal favour - don’t race to set your business New Year resolution just yet. If you hold on a few weeks, January’s Business Media Club meetings in Worcester and Birmingham will show you how to set a fresh vision and mission for your...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Right, this one is dead simple. The first thing we need to do is take control and focus on the most important facet of communications which is...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Your No 1 priority in business is to build trust. Period. Trust is a core that should run through your entire communications. A 2015 Forbes survey of 500...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. If you’re reading these Soul Business blogs in order you’ll know that Soul Business Rule 1 is about prioritising core messaging – big, strong bold connectors...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Okay, so here’s the conundrum – most of us like to buy but few of us like to be sold to. So what’s the answer? Go to win...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Okay, so how do you create messaging that works and makes sense to your audience so you can connect at a hearts and minds level? This is more...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. There’s an over-blown belief that every business or organisation needs to be good at selling. I don’t agree. I think knowing how to win buy-in is far more...
