At our final The Radical Rethink webinar of the year on Friday, December 11 from 10am to midday we’ll urge delegates to sit right down and write themselves a letter… We want people to reflect on the most incredible year most of us can remember and...
Well, sort of. You see, no-one is perfect and no speech, presentation, proposal or pitch will ever go 100 percent to plan. But you can do your best to make the mechanics work (or at least not get in the way) and, more importantly, get the...
The passing of Brian Murdoch, the legendary caterer at Kidderminster Harriers for some 57 years, is an apt reminder of why quality counts and reputation is everything. Brian’s admirable approach flew in the face of fashion in ways that the good burghers of modern football, who...
By Brendan McMahon – owner of Classic Lines Design and CGM’s creative lead I have fond memories of the Business Media Club since it began and have attended club meetings in Worcester and Birmingham, indeed most of the 100 meetings that have taken place over the...
"I was trying to sell jazz, but they wanted blues. It was the biggest lesson I ever learned in business." Those are the words of Berry Gordy, the founder of Motown, the most iconic record label of all time. Gordy’s reflection on his failed Detroit record store...
CGM is 10 years old this autumn and for the last seven of those years we’ve proudly ran our Business Media Club each month. Well, almost. In March this year the Covid-19 lockdown kicked the idea of in person meetings into touch. While others raced headlong into...
Since lockdown we’ve entered a webinar wonderland. Early on, businesses were urged to breezily bounce back with the buzzword ‘resilience’ ringing in their ears and ill-advised monikers like Jump Back July as if Coronavirus never happened or wasn’t likely to led to massive long lasting changes...
To unlock the door to successful communications you need to include three key C’s in your messaging as often as possible. 1. Clarity If it confuses, it loses. Unless you have a clear, unambiguous message, you won’t get the core of what you want to say across...
As Julie Andrews memorably sang in The Sound of Music the very beginning is a very good place to start. Coming out of lockdown may not be as simple as Do-Re-Mi for most businesses but being proactive in revising the tone of your communications – be...
Three days before Britain went into lockdown in March, I parked my car up to collect my son from school for what would be the final time. Suddenly with no A levels to sit our 17-year-old son Nicholas was leaving school for good. My mind floated back...