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The famous 1960s pop programme Ready Steady Go used to open with the slogan ‘The weekend starts here…" Host Cathy McGowan’s clarion call to get the party started at Friday teatimes across the land should be heeded by everyone in business. The time to start planning...
Shhh. Can you hear the silence? Suddenly all those political would-be red tape cutters have gone quiet since the Grenfell Tower fire. Why? Because regulation and safety after the fact (and we’re yet to discover the true facts) doesn’t bring back lives. The most important factor...
Do you have a vision and mission for your business? I mean, do you really know why you do what you do? And can you or do you communicate your passion for it? Despite the mantra, people don’t buy people, they buy into people – capability is...
I’m writing this blog a week before the General Election so it is possible much of what is here may change or turn out to be wrong (it has been known!) – but I doubt it. The election was called by Prime Minister Theresa May to...
At CGM, we define ourselves as storytellers – across all communication forms. Stories tell us something about you rather than just what you do (maybe why you do it?) – and they sell – people buy into the value of a good story (it’s in our...
There’s a key phrase we use at CGM that underpins the value of training and our approach to PR. It’s 'nature abhors a vacuum' - a theory devised by Aristotle who observed that nature requires every space to be filled. In media and PR terms, this isn’t...
We can all spot a good brand when we see one – but how many of us can identify people or businesses lacking a conspicuous image? Portraying a positive image isn’t about vanity, it's about consistency. More than a logo, a professional identity should course through everything...
Here’s a tough question for you. Do you think people really, truly trust you and your business? Why does this matter? Because trust is the most important facet of any business – so building trust should be the No.1 aim of every successful venture. Trust is about credibility,...
Last week I spoke at a fantastic conference attended by lovely people at the University of Salford. Understanding Abuse in Sport and Safeguarding Children was gripping and thought-provoking in equal measure. We heard first-hand accounts from two women who had been abused by their coaches – horrendously...
If you want a suitable analogy for how good PR works, take a look outside your window. You won’t see a beautiful array of golden daffodils in your garden unless you planted bulbs last autumn or they grow back perennially because you’ve kept the bulbs dry...
