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Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Right, this one is awkward. Call it target marketing or focusing on ideal customers, most of us are poor at identifying our audience – and therefore nuancing our...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. It is a given that we all need top line messaging to explain who we are, what we do and how we should promote our vision and...
Soul Business is an ethos to inspire and enable people, businesses and organisations to communicate better by connecting deeper. I’m going to ask the seemingly impossible – I want you to define the indefinable. I want you to focus on your best-ever client. Now imagine the...
I love blogging. How else would most of us, short of being a newspaper columnist or media diarist, get our views out to the wider world? Blogging (short for web log) began in 1997 - it is an article on the web, basically. But I’d argue it can...
The stunning success of Team GB at the recent Rio Olympic and Paralympic Games should be an inspiration to us all. It wasn’t just weight of gold, silver and bronze that impressed – it was the attitude, confidence rather than arrogance. When asked how their success was...
[caption id="" align="alignright" width="300"] CGM managing partner Chris Green. Photo by Jonathan Hipkiss.[/caption] Hands up if you reached for your phone before getting dressed this morning. And, be honest, do you usually have a last gasp glance at inbound emails before going to bed? So here's the rub...
Sometimes the best ideas are the simplest ones. When we started our Business Media Club (BMC) in 2013 we had no idea we'd be celebrating our third anniversary this month. The BMC is still based on the three original features we began with: media training (you can...
Comedy writers Dick Clement and Ian Le Frenais infamously pitched their idea for popular comedy drama Auf Wiedersehen, Pet to ITV on the back of seven words - Geordie builders go to work in Germany. Okay, they had a successful track record as writers of The...
[caption id="" align="alignright" width="200"] Photo: FT Images.[/caption] So there's this bloke called Paul who lives on our street and who's well into ecology, supports the Green Party and is just about the nicest guy you'll ever meet. He has a smile for everyone, always stops for...
How to manage a media crisis is the theme of July's Business Media Club meetings. As Chris Green explains, it is an important annual set-in-stone theme addressed by the club. Most businesses believe they are Teflon-coated. Disaster doesn't and couldn't happen here. We're immune to a...
