To unlock the door to successful communications you need to include three key C’s in your messaging as often as possible. 1. Clarity If it confuses, it loses. Unless you have a clear, unambiguous message, you won’t get the core of what you want to say across...
As Julie Andrews memorably sang in The Sound of Music the very beginning is a very good place to start. Coming out of lockdown may not be as simple as Do-Re-Mi for most businesses but being proactive in revising the tone of your communications – be...
Three days before Britain went into lockdown in March, I parked my car up to collect my son from school for what would be the final time. Suddenly with no A levels to sit our 17-year-old son Nicholas was leaving school for good. My mind floated back...
By Chris Green and Chris Lepkowski Since the Dominic Cummings story broke it has become open season on so-called ‘media scum’. Everyone is seemingly a media expert these days and part of some people’s ‘new norm’ is to use the hashtag #mediascum, retweet/share posts declaring the world’s...
In life in general, and in public affairs in particular, honesty is the best policy. You can argue morally that it is always the right thing to do but tactically it is also wise. Judged by any standards, the Dominic Cummings/ Durham story has been badly managed...
So how did Prime Minister Boris Johnson do in trying to provide the nation with a clear steer on how to work its way out of the Covid-19 crisis? Wearing my media training hat rather than offering any personal political opinion, the answer I have to...
If you haven’t seen the uplifting TV film Marvellous about the irrepressible Neil ‘Nello’ Baldwin I suggest you do so. It might just provide a clue to how to get through Covid-19. Born with learning difficulties, Baldwin worked as a clown, had a self-appointed role to welcome new students to Keele...
It’s fair to say that these are unprecedented times with the Coronavirus outbreak affecting our lives and businesses. It is not business as usual. That means how we choose to communicate with one another (and it is choice) is vital not just for maintaining contact and concern for our fellow...
Why use content marketing to promote your business? The simple answer is to build your brand and engage with your audience (sometimes, but not always, potential customers) – which matters more in an age where people prefer connection, engagement, interaction, feeling and sometimes explanation over crude and obvious sales messaging. That...
Today is the funeral of my lifelong friend Mark Heason. It is hard to think when I was younger that I’d ever have to write these words but Mark was one of my oldest pals and although it would be wrong to say we lived in each other’s pockets...