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Stop me if you’ve heard this one before. You meet someone with a service to sell and they can’t quite explain (a) what it is and how it works and (b) how they can supply it you – oh, and probably (c) how much it is...
Our ethos at CGM is Soul Business – communicating from the heart to truly connect with people. Winning hearts and minds matters if you want to appeal to people logically (their minds) and emotionally (hearts). Actually, it’s all going on in our heads but how we feel counts...
In a recent coffee shop queue, I overheard two business owners grumbling about their customers. Deemed as a necessary evil, their customers were cast largely as ungrateful, stingy moaners. A more positive approach should be to turn them into being thankful, generous and appreciative. After all,...
There are lots of burning issues in football but none more important than youth development and relationships between children, parents and clubs. That’s why I’m delighted that we have four speakers at our Rebuilding the Belief football youth development conference at the CGM Media Centre, Worcester on March...
Broadcast media interview training is high stakes stuff. If the first time you experience being in front of cameras and microphones is for real the outcome is likely to be unpredictable. Imagine playing football never having trained? So, without practise a first-time broadcast interview can go brilliantly or...
R-E-S-P-E-C-T – find out what it can mean to you. Many people fear public speaking yet the benefits are enormous if you learn to master the art. And let’s make one thing clear – public speaking IS an art – so it requires practise and perfection. Here are four...
What are the benefits of media training and why might it boost your career or business? Here are five good reasons… 1. PROFILE AND REPUTATION Nothing will lift your profile higher than appearing on broadcast media on a regular basis. This can help grow your reputation by enabling you...
If, like Nick Lowe, you love the sound of breaking glass then the crescendo of well-intentioned New Year promises and pledges being shattered by the second will be music to your ears. So, can we now well and truly get 2019 started and make it about you? Not in a boastful,...
The football transfer window closes this week and guess what? Lots of poor last gasp deals will be done as the mantra of ‘getting bodies in the building’ takes hold in a bid to win promotion, stave off relegation or otherwise. Trouble is, constant...
Lots of people can talk a good game – but doing is always more important. That's why we're launching Feelgood Fridays @ CGM in 2019. Wellbeing and mental health are burning issues of our times. The modern world is beating us and wearing us down. The endless expectation to...
