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Former Strictly Come Dancing judge Len Goodman used to playfully describe himself as ‘analogue in a digital world’ when faced with a fancy dance routine that may have caught the eye but not necessarily ticked the boxes required of a specific dance style. You could call...
From its launch more than four years ago, the beauty of the Business Media Club has been how willingly our members and visitors share ideas about marketing and communications. Aided by our interactive presentations and reluctance to preach about doing ‘the right thing’, delegates are encouraged...
We all know the routine. Someone asks you to connect with them on LinkedIn. You don’t know them but give them the benefit of the doubt and accept their invitation - just in case they turn out to be a valuable connection. Before you get chance to...
What a send-off it was for my hero, friend and the legend that truly was Cyrille Regis. His memorial service at The Hawthorns began with a beautiful rendition of Bring Him Home from Les Miserables by Chris Love. As his biographer, I was fortunate to gain a...
All businesses want to win new customers – but too many go about it the wrong way. Their first instinct is to cast the net far and wide by opting for dim and distant marketing. We can all understand this urge. Reach as many people, hit them...
The most rewarding part of hosting our Business Media Club is hearing how our members benefit from attending meetings and making changes to improve the marketing of their businesses. While we’d like to take credit for the content of our presentations, in truth it is also...
A New Year brings new resolutions and, sadly, broken promises. So why not opt for something more permanent? One of the more recent manifestations is to do a January digital detox – a promise to ditch the way we constantly communicate online with less reliance on...
Here’s the conundrum. We’re a storytelling species yet telling tales often has negative rather than positive connotations. Stories are how we learn from our parents as babies and communicate best as adults by citing examples, real or made up. Storytelling feeds our imagination. It's why we read...
Okay, so here’s the conundrum – most of us like to buy but few of us like to be sold to. The answer? How about winning buy-in instead? Buy in happens when people share your passion and can relate to your vision, mission and story. They actively...
"Just because you are a character it doesn’t mean you have character." The immortal words of uber cool gangster/clean up guy Winston Wolf (Harvey Keitel) in Pulp Fiction – and one of my favourite film lines. Why? Because it rings true. Character counts – but if someone...
