(01905) 754336
Here’s a tough question for you. Do you think people really, truly trust you and your business? Why does this matter? Because trust is the most important facet of any business – so building trust should be the No.1 aim of every successful venture. Trust is about credibility,...
Last week I spoke at a fantastic conference attended by lovely people at the University of Salford. Understanding Abuse in Sport and Safeguarding Children was gripping and thought-provoking in equal measure. We heard first-hand accounts from two women who had been abused by their coaches – horrendously...
If you want a suitable analogy for how good PR works, take a look outside your window. You won’t see a beautiful array of golden daffodils in your garden unless you planted bulbs last autumn or they grow back perennially because you’ve kept the bulbs dry...
Truth be told I’m less troubled by Donald Trump’s war on the media and obsession with ‘fake news’ than the fact a 72-year-old tycoon can’t seem to appear in public without painting himself orange first. It is too reminiscent of deluded Golden Age Hollywood actors living...
We all know certain things can kill any business. Cashflow is the most obvious. Without income none of us can survive. So, back to the wall, what would you do to instantly drum up trade? Get personal, I hope. Speak to people – and I mean meet...
I love LinkedIn. That’s why I am so pleased it has been voted for as the theme of our next Birmingham Business Media Club meeting on February 17. Yes, there’s Twitter for immediacy, Facebook for visibility and YouTube for video – but, for me, LinkedIn is the...
What’s the point of PR? It’s a fair question to pose in these dizzy days of digital marketing. Does media coverage amount to much when you can communicate direct to your audience in real time online? Of course it does. People still read newspapers – okay, maybe more...
Do me a seasonal favour - don’t race to set your business New Year resolution just yet. If you hold on a few weeks, January’s Business Media Club meetings in Worcester and Birmingham will show you how to set a fresh vision and mission for your...
Among some fairly stiff competition, the past week must rank among the grimmest in the history of English football. The tin lid which suppressed historic child abuse in England’s football academies has burst open. The ensuing months will be a tough time for all who cherish...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Right, this one is dead simple. The first thing we need to do is take control and focus on the most important facet of communications which is...
