Want to put some pizzazz into your profile and reputation? Then aim to unleash the power of proactive PR. Publicity is the crowning glory of so-called ‘earned’ marketing – the column inches and broadcast airtime has to be won via editorial judgement as opposed to ‘owned’...
Optimism is in the air as we emerge blinking into Spring after the longest of locked-down winters and a year of struggle with a global pandemic. But as the nights draw out, here’s a question for you – will you aim to bounce forward or back? A...
Everyone has a book in them so we’re told, and while sometimes that’s exactly where it should stay, joining thousands of other authors out there has many joys and benefits, both personal and professional. As the author of six books and contributor to countless others, here...
Remember the panic buying last year when word of the potential impact of Coronavirus hit home? First it was the bare essentials of loo roll, hand sanitiser and pasta. Then flour, as if we somehow wouldn’t survive without baking our own daily bread. But the real sought...
With our next Radical Rethink meeting scheduled close to Valentine’s Day, I can’t think of a more appropriate theme to discuss how we feel the disparate strands of society can be drawn together in our post-Covid world. Just what has love got to do with it?...
Being original and authentic to develop a vibrant business culture. Neat grouping of latest marketing buzz words, right? Wrong. As a cultural studies graduate, let me tell you there’s more to culture than a cute catchphrase. Let’s start at the beginning. The reason our 2021 Business Media...
“A workout for your mind" - that’s how one Business Media Club regular described the club at our seventh anniversary meeting. True, indeed, which is why as we enter our eighth year we’re making big, bold changes to make the club a better, more relevant, inspirational,...
In such turbulent times it might seem that only a hopeless optimist would set their New Year resolutions with any semblance of self-belief of seeing them through. From Veganuary to Dry January, many New Year personal pledges will already lie in tatters – often due to...
At our final The Radical Rethink webinar of the year on Friday, December 11 from 10am to midday we’ll urge delegates to sit right down and write themselves a letter… We want people to reflect on the most incredible year most of us can remember and...
Well, sort of. You see, no-one is perfect and no speech, presentation, proposal or pitch will ever go 100 percent to plan. But you can do your best to make the mechanics work (or at least not get in the way) and, more importantly, get the...