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Welcome to the Soul Business blog from Chris Green Media. Soul Business is an entire ethos to improve your business communications - and underpins our approach at CGM from coaching to training, hosting inspirational events and the delivery of our media relations and creative services. Our aim...
The start of every day – or working week – should be like a morning walk along Alum Chine in Bournemouth. As you breathe in the scent of fresh pine, dapples of sunlight offer a teasing glimpse of the promise that lies ahead as you gradually...
I’m so pleased and proud to write these words - the CGM Business Media Club is four years old. Wow. When we launched the club in 2013 we had no idea whether our monthly blend of communications training, personal development and quality networking would work. But...
The famous 1960s pop programme Ready Steady Go used to open with the slogan ‘The weekend starts here…" Host Cathy McGowan’s clarion call to get the party started at Friday teatimes across the land should be heeded by everyone in business. The time to start planning...
Shhh. Can you hear the silence? Suddenly all those political would-be red tape cutters have gone quiet since the Grenfell Tower fire. Why? Because regulation and safety after the fact (and we’re yet to discover the true facts) doesn’t bring back lives. The most important factor...
Do you have a vision and mission for your business? I mean, do you really know why you do what you do? And can you or do you communicate your passion for it? Despite the mantra, people don’t buy people, they buy into people – capability is...
I’m writing this blog a week before the General Election so it is possible much of what is here may change or turn out to be wrong (it has been known!) – but I doubt it. The election was called by Prime Minister Theresa May to...
At CGM, we define ourselves as storytellers – across all communication forms. Stories tell us something about you rather than just what you do (maybe why you do it?) – and they sell – people buy into the value of a good story (it’s in our...
There’s a key phrase we use at CGM that underpins the value of training and our approach to PR. It’s 'nature abhors a vacuum' - a theory devised by Aristotle who observed that nature requires every space to be filled. In media and PR terms, this isn’t...
We can all spot a good brand when we see one – but how many of us can identify people or businesses lacking a conspicuous image? Portraying a positive image isn’t about vanity, it's about consistency. More than a logo, a professional identity should course through everything...
