Being original and authentic to develop a vibrant business culture. Neat grouping of latest marketing buzz words, right? Wrong. As a cultural studies graduate, let me tell you there’s more to culture than a cute catchphrase. Let’s start at the beginning. The reason our 2021 Business Media...
“A workout for your mind" - that’s how one Business Media Club regular described the club at our seventh anniversary meeting. True, indeed, which is why as we enter our eighth year we’re making big, bold changes to make the club a better, more relevant, inspirational,...
Well, sort of. You see, no-one is perfect and no speech, presentation, proposal or pitch will ever go 100 percent to plan. But you can do your best to make the mechanics work (or at least not get in the way) and, more importantly, get the...
By Brendan McMahon – owner of Classic Lines Design and CGM’s creative lead I have fond memories of the Business Media Club since it began and have attended club meetings in Worcester and Birmingham, indeed most of the 100 meetings that have taken place over the...
CGM is 10 years old this autumn and for the last seven of those years we’ve proudly ran our Business Media Club each month. Well, almost. In March this year the Covid-19 lockdown kicked the idea of in person meetings into touch. While others raced headlong into...
Why use content marketing to promote your business? The simple answer is to build your brand and engage with your audience (sometimes, but not always, potential customers) – which matters more in an age where people prefer connection, engagement, interaction, feeling and sometimes explanation over crude and obvious sales messaging. That...
Busy setting your business 2020 vision? Business plans aplenty will be littered with the time-honoured cliché and a pun full of endless optimism. But will you dare to be different to stand out from the crowd in 2020? That’s when most businesses go all timid, tucking in among the preferred safety...
It wasn’t just Marvin Gaye who thought that he’d ‘heard it through the grapevine’ – in crooner Marvin’s case ‘that you’re no longer going to be mine’. And well, that’s true for many businesses and organisations too. Your customers or other stakeholders – be they staff, partners (family and...
Thank you. Two small words that mean so much. In saying a big thank you to everyone who attended our Business Media Club sixth anniversary meeting and helping make it so special it is also important to realise we need move things forward. At the end...
Six years and counting… That’s how long the CGM Business Media Club has been running and as we celebrate our sixth anniversary we’ll embark on a new 2019-20 programme by encouraging members to set their own 2020 vision. 20/20 vision means an entire sight assessment and that’s exactly...