Developing One Big Thing. That’s the focus of this year’s CGM Business Media Club ten meeting programme. ...
After nine monthly meetings in 2021, the Business Media Club reaches the end of its eighth year and our first as an online club with meetings on November 26 and December 2. ...
More than 80 per cent of UK business fail to have any sort of crisis plan in place. That's why media crisis management is the theme of our October meetings. ...
Being a winning business means more than measuring how much money you make. How we define success has evolved. Rather than being solely focused on the bottom line (though that’s obviously important), it is increasingly about character, image and reputation – making a positive impact for...
...And, if not, why they should Ask most businesses if the customers comes first and the answer is always ‘yes’. But drill down deeper and often that isn’t the case. For starters, too many of us are poor at acquiring customers – often opting for a blunderbuss approach...
Being a disruptive type is rarely good in life but can have positive benefits in business. Standing out from the crowd is always important yet too many businesses rely on the safety of the pack, hoping to snaffle a share of business simply by being like...
“I sculpt cars but now I want to shape my own crafts business.” “My brother died in a disaster so now I want to set up a charity for people who have lost siblings.” “I run an ethical accountancy practice because I believe in sustainability.” We all have...
“They should have come to me – I’d have given them chapter and verse.” I’m sitting with a guy claiming to be an expert in his field and he’s having a right old moan about media coverage of a subject he knows well. “What have you done...
Want to put some pizzazz into your profile and reputation? Then aim to unleash the power of proactive PR. Publicity is the crowning glory of so-called ‘earned’ marketing – the column inches and broadcast airtime has to be won via editorial judgement as opposed to ‘owned’...
Remember the panic buying last year when word of the potential impact of Coronavirus hit home? First it was the bare essentials of loo roll, hand sanitiser and pasta. Then flour, as if we somehow wouldn’t survive without baking our own daily bread. But the real sought...