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Back in the 1970s high-pitched soul supremos The Stylistics sang Let’s Put it All Together in typical beautiful falsetto fashion. Proof, if needed, of the virtue of harmony. As the CGM Business Media Club 2018-19 series comes to a conclusion, this month’s meeting will focus on harmony – putting all the...
Most businesses believe they’re Teflon when it comes to a crisis. Not so. If your company’s reputation suffers a blow, statistics show that your survival chances are slim. The stone-cold fact is that 80 per cent of businesses that suffer a crisis fold within two years. That figure rises nearer...
Reputation matters more than any other aspect of business. Unconvinced? Well think on – 90 per cent of businesses that suffer a loss of data go out of business within 18 months. Why? Because no one trusts them anymore. Their reputation is shattered. Customers (and maybe suppliers and...
What is the most important attribute of every business? It is reputation. Reputation is cut from the same character cloth as trust, integrity, reliability and responsibility. And reputations are never fixed – they can be won, lost and sometimes shredded in seconds. Not that having ‘a reputation’...
Stop me if you’ve heard this one before. You meet someone with a service to sell and they can’t quite explain (a) what it is and how it works and (b) how they can supply it you – oh, and probably (c) how much it is...
In a recent coffee shop queue, I overheard two business owners grumbling about their customers. Deemed as a necessary evil, their customers were cast largely as ungrateful, stingy moaners. A more positive approach should be to turn them into being thankful, generous and appreciative. After all,...
The football transfer window closes this week and guess what? Lots of poor last gasp deals will be done as the mantra of ‘getting bodies in the building’ takes hold in a bid to win promotion, stave off relegation or otherwise. Trouble is, constant...
Did you hear the one about…? Man walks into a pub… A funny thing happened to me on the way here… Get my point? We’re a storytelling species so when we want to explain something our gut instinct is to wrap it up into a story. Business-wise, that’s why so...
Don’t look back in anger. Great song, eh? But it's also a stark warning if ever there was one. Too many people look back in anger and envy because they missed out. Correction, because they often fail to create opportunities others had the ingenuity to seize....
Welcome to our October Business Media Club meeting theme blog: How to get on message - and most of all why it matters. This breaks down to three very simple things: – What do you want to say? – Who do you want to say it to? – What...
