BMC blog: Don’t you just love it…

02 Nov BMC blog: Don’t you just love it…

…When a plan comes together?

And so it will be with our final Business Media Club meeting of 2022 – our ninth anniversary meeting.

Over this year’s meetings, our club’s regular attendees have embraced many different aspects of comms and marketing from how to set out their stall with a clear vision and mission of what they aim to achieve and how to get there, to defining what is truly special, original and authentic about them and their business – and ways to communicate and market that with be it strategies, storytelling, creative content, tools and tactics and the many and varied ways they can go to market from preparing pitch decks and proposals to shaping effective PR campaigns and, of course, steps to protect their reputation in a downturn.

All useful, relevant stuff – the sort of things worth compiling into a cohesive plan.

What the world truly doesn’t need is another boring, yawning marketing plan drawn up by dull-as-dishwater marketers, crammed full of tedious bog-standard, box filling that inspire no one, bears little relevance to modern marketing so ultimately wastes the time of the people expected to draw it up and others to read.

Plans, dare we say that having been given a cursory glance are spirited away never to be seen again.

Instead, the culmination of this year’s Business Media Club programme will focus on shaping a KISS-ing (keep it short and sweet) comms plan that summarise thoughts, ideas that have matured and developed over the past 10 months.

We’ll even provide a visually appealing comms and marketing plan template – an aide memoire focused on the club’s annual theme of One Big Thing – a specific facet members and visitors seek to take to market be it a product, service or maybe a fresh way to rebrand their business in 2023 and thereafter – which they can organise in a way that makes sense and be constantly referred and returned to for motivation and inspiration to make sure carefully laid plans stay on track.

The meeting is also our ninth anniversary so we’ll celebrate in style with some special guests dropping in and sharing success stories from the club down the years.

We’ll also reveal our plans for 2023 – the club’s tenth year.

To book your seat for our Friday, November 25 meeting from 10am to midday visit our Eventbrite page.

For further information visit our Business Media Club page.