CGM blog: Boost your profile with tactical blogging

03 Nov CGM blog: Boost your profile with tactical blogging

Blogging with attitude is the theme of our November 2015 Worcester Business Media Club meeting.

So what do we mean?

For starters, let me explain what this meeting WON’T be about.

Blogging should never be about bragging, boasting or espousing shallow beliefs that surreptitiously say ‘look at me, aren’t I wonderful – do what I do’. Boring.

It reminds me of a conversation a colleague had with a business coach who sat less-than-patiently listening to my friend describe what his business was all about only to rudely but in to say: ‘Cut the crap. Let’s face it, you just want to make money (name)’ Hmm. My colleague, rightly, walked out. How shallow.

Blogging – a web log – is an online diary. Like all diaries it is yours so if you were writing a diary with your thoughts it would be your opinion – and the ‘audience’ as such is you.

Not so with blogging of course – which is written for an online audience and if you are business blogging, presumably you want to get something out of it – new business, profile, credibility, an enhanced reputation etc.

If you want to get something out, you have to put some effort in.

That means having a plan (tactics, a game plan of action, scheduling). I am saying this is Blogging with attitude – because having the right attitude to blog writing is key to delivering successful well written blogs that can forward your reputation.

Too many blogs it seems to me are written in anger or even righteous indignation. That’s not good.

To create an online following, even if it is only a relative clutch of people who know you will do if they respond positivity and are likely to offer business, referrals, recommendations and support (or are just plan interested in what you say), you have to engage with them and maybe even take them on a journey of your thinking.

It is about deriving your own purpose and a reason to blog – then calculate how to do it well, effectively and with a strategy in mind.

And that’s what we’ll be discussing at the Worcester Business Media Club meeting on Friday, November 27 (9.30am-12.30pm) at Wild Wood Rooms.

To book your seat to attend this meeting contact us and to read further information about the Business Media Club click here

Chris Green is managing partner of Chris Green Media.