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Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Right, this one is dead simple. The first thing we need to do is take control and focus on the most important facet of communications which is...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Your No 1 priority in business is to build trust. Period. Trust is a core that should run through your entire communications. A 2015 Forbes survey of 500...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. If you’re reading these Soul Business blogs in order you’ll know that Soul Business Rule 1 is about prioritising core messaging – big, strong bold connectors...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Okay, so here’s the conundrum – most of us like to buy but few of us like to be sold to. So what’s the answer? Go to win...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Okay, so how do you create messaging that works and makes sense to your audience so you can connect at a hearts and minds level? This is more...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. There’s an over-blown belief that every business or organisation needs to be good at selling. I don’t agree. I think knowing how to win buy-in is far more...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Right, this one is awkward. Call it target marketing or focusing on ideal customers, most of us are poor at identifying our audience – and therefore nuancing our...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. It is a given that we all need top line messaging to explain who we are, what we do and how we should promote our vision and...
Soul Business is an ethos to inspire and enable people, businesses and organisations to communicate better by connecting deeper. I’m going to ask the seemingly impossible – I want you to define the indefinable. I want you to focus on your best-ever client. Now imagine the...
