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Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Your No 1 priority in business is to build trust. Period. Trust is a core that should run through your entire communications. A 2015 Forbes survey of 500...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. If you’re reading these Soul Business blogs in order you’ll know that Soul Business Rule 1 is about prioritising core messaging – big, strong bold connectors...
Start 2017 as you mean to go on and boost your business by attending the CGM Worcester Business Media Club. How to draft a PR and marketing plan to promote your business is the theme of January's meeting at our new venue - The View, Worcestershire...
Learn how to promote your Second City business effectively in 2017 by joining the CGM Birmingham Business Media Club. Our next meeting is at Longbridge Innovation Centre on Friday, January 20 when the theme will be: How to draft a PR and marketing plan to promote...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Okay, so here’s the conundrum – most of us like to buy but few of us like to be sold to. So what’s the answer? Go to win...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Okay, so how do you create messaging that works and makes sense to your audience so you can connect at a hearts and minds level? This is more...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. There’s an over-blown belief that every business or organisation needs to be good at selling. I don’t agree. I think knowing how to win buy-in is far more...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Right, this one is awkward. Call it target marketing or focusing on ideal customers, most of us are poor at identifying our audience – and therefore nuancing our...
Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. It is a given that we all need top line messaging to explain who we are, what we do and how we should promote our vision and...
Soul Business is an ethos to inspire and enable people, businesses and organisations to communicate better by connecting deeper. I’m going to ask the seemingly impossible – I want you to define the indefinable. I want you to focus on your best-ever client. Now imagine the...
