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Do you have a vision and mission for your business? I mean, do you really know why you do what you do? And can you or do you communicate your passion for it? Despite the mantra, people don’t buy people, they buy into people – capability is...
I’m writing this blog a week before the General Election so it is possible much of what is here may change or turn out to be wrong (it has been known!) – but I doubt it. The election was called by Prime Minister Theresa May to...
Two county prostate cancer charities have received a £37,000 boost from this year’s Strictly Worcestershire, which wowed a sell-out audience of 750 at the Chateau Impney in Droitwich. The dance spectacular, hosted by TV and radio presenter Adrian Chiles, was won by Fiona Watson and Jon...
At CGM, we define ourselves as storytellers – across all communication forms. Stories tell us something about you rather than just what you do (maybe why you do it?) – and they sell – people buy into the value of a good story (it’s in our...
There’s a key phrase we use at CGM that underpins the value of training and our approach to PR. It’s 'nature abhors a vacuum' - a theory devised by Aristotle who observed that nature requires every space to be filled. In media and PR terms, this isn’t...
Do you want to become a respected media spokesman for your profession or industry or reach your target audience by getting your message out there in the media? If so, you need Get Yourself Broadcast Ready – CGM's one day media training day covering TV and...
Stand up for the Second City and your business or organisation by joining the CGM Birmingham Business Media Club which meets at Longbridge Innovation Centre every month. The next meeting will be held on Friday, June 16 from 9.30am to 12.30pm. The theme is: Developing your...
Droitwich Spa Cricket Club is leading the way in the Midlands by signing up a record number of youngsters to the ECB’s All Stars Cricket initiative. The club, which already has a thriving junior and youth section, will be welcoming more than 50 five to eight-year-olds...
We can all spot a good brand when we see one – but how many of us can identify people or businesses lacking a conspicuous image? Portraying a positive image isn’t about vanity, it's about consistency. More than a logo, a professional identity should course through everything...
With just one month to go until Strictly Worcestershire, news of the county’s biggest corporate fund-raising event is travelling far and wide. The colourful SW4 truck decorated with photos of contestant couples in the annual dance spectacular is the brainchild of Paul Andrews, chief executive of...
