Effective PR is about raising the profile and reputation of your business but it isn’t always easy to achieve.
In this PR masterclass we provide poacher-turned-gamekeeper tips and tricks of what journalists look for in a story and how to shape storylines and PR campaigns that will result in media coverage.
– Shape PR stories that will appeal to the media
– Draft well-written press releases that include the essential information journalists need to feature your story
– Circulate your press releases to editors and reporters
– Turn your story into potential front page news and main features
– Host a media launch
– Arrange photoshoots and recording opportunities
– Manage social media PR campaigns
– Delivered in 2 x 3 hour sessions spaced one week apart via Zoom
– Choice of 1-2-1 or group training sessions
– Course work between sessions
– Online resources provided during training and PDF workbook on completion
– Six hours training one-day course – typically 9.30am-4pm (30 mins lunch)
– Delivered by either one or two trainers depending on course numbers
– Maximum delegates 10 per course
– Take home note pack (or sent via PDF to minimise printing)
– Marketers seeking more knowledge about PR & comms
– Anyone who has to manage front facing aspects of their business or organisation
– Comms managers and marketing executives keen to develop their career
– Business development employees
– Sole traders who have to manage their own PR & comms
Your tutors for this course are Chris and Teresa Green.
Chris Green is CGM’s founding partner and an award-winning author and broadcaster.
Teresa Green is also an award-winning journalist and manages media relations at CGM.
To read Chris and Teresa’s biographies click on their names above.
Fees
Webinar – 2 x 3 hour sessions – £200+VAT per delegate
Group booking – maximum of 10 delegates – £1,750+VAT
In-person one-day course – £250+VAT per delegate
Check out our CGM 10 in 2020/21 offer
For further information call CGM on 01905 754336, email info@chrisgreenmedia.co.ukor fill in our enquiry form.
Read our Crisis, what crisis? and How to handle a media crisis blogs.
Other front facing media & comms masterclasses include:
To view our full list of training courses click here