Media crisis & reputation management training

PROTECTING YOUR REPUTATION

Trust and integrity are the cornerstones of any successful organisation or enterprise.

That’s why maintaining your reputation is of paramount importance.

We all hope for the best but need to plan for the worst. Trouble is, fewer than 50 percent of businesses have pre-prepared plans in place to deal with a looming media crisis which can explode in minutes via social media – let alone the skills among their management team to steer a course through the choppy waters of a crisis when it occurs.

CGM’s Media Crisis and Reputation Strategy course will enable you to plan in adance and equip your leadership team with the comms skills need to navigate your way through the  reputation a crisis.

Do it well enough and you can turn a negative situation into a positive outlook.

ABOUT THIS COURSE

We offer two types of Media Crisis Management training:

– Full day in-person media crisis strategy day(s) for key people in your organisation to include risk assessment, planning, strategy and media interview training to be delivered by an appropriate number of trainers depending on delegate numbers.

– Online webinar – 2 x 3 hour sessions via Zoom/Teams for key people within your organisation.

Webinar sessions will feature online interview practice rather than TV interview training.

Both options include online resources and PDF workbook.

COURSE CONTENT

Session 1 – Crisis, what crisis?

How to spot an unfolding media crisis and assess the potential impact on your business.

Session 2 – The benefits of being an early bird, not a headless chicken

How to shape the outline of a proactive media crisis plan.

Session 3 – How to calm the waters, not stir the pot

Managing the media smoothly and how to provide written media responses.

Session 4 – Riding the storm

Conducting media interviews and seeking ways to turn a negative into a positive.

ABOUT YOU & YOURS

Any business or individual can take either course option. However, this course is primarily designed for:

– High profile businesses which need to protect their reputation

– Public or third sector bodies which need to maintain a high level of trust

– Comms teams with responsibility for handling a media crisis on behalf of their organisation

– Businesses without a media crisis or reputation contingency plan

– Micro businesses that trade on their name so are vulnerable to reputational damage.

YOUR TRAINING TEAM

Experienced media professionals

Your trainers for our media crisis management courses are Chris Green, Tom Watt and Graham Essenhigh.

Chris Green is CGM’s founding partner, a media consultant and award-winning author & broadcaster.

Tom Watt is a well-known author, broadcaster, presenter and former EastEnders actor.

Graham Essenhigh is an experienced TV cameraman who manages his own TV & video production.

CONTACTS & RELATED COURSES

There are loads of resources and articles you can check out on this website regarding all things media, PR, communications, marketing and more.

For example, check out our Crisis, what crisis? and No comment, no way blogs.

Other media & comms courses include:

Broadcast media interviews

Bespoke media training courses

Presentation skills

To view our full list of training courses click here

For further information:

Call CGM on 01905 754336 – Email us at info@chrisgreenmedia.co.uk

Or fill in our online enquiry form.