We thought we’d show you how to create and develop a brand – by using our own at CGM.
When creative partner Brendan McMahon re-built our brand in 2014 he devised a main image to sum up who we are and what we do.
Top of his list was an idenfitable logo evoking media (amplification/broadcasting), merged with Chris Green’s love of 1960s iconography, in particular vinyl discs, and with echoes of record label design.
Shades of blue, lime and grey form the main CGM colours and the wider range comprise a coordinated palette to signify our different services including:
Blue- PR/Comms; Lime – Media Training; Cerise – Creative; Sky Blue – Media Production; Purple – Publishing, and Orange for Digital Marketing. We’ve also developed our own sub brands
<<< Here’s our latest Business Media Club birthday logo.
While our brand has grown and developed, we’ve kept on target with our identifiable circular logo – and used it to along with the colour palette to launch and develop specific services.
This is how we launched our publishing brand in 2016 >>>
Branding isn’t just about projecting an image – it is also about promoting content.
As CGM continues to grow and expand our range of services, we have created appealing on-trend marketing that is underpinned by the same core identity.
<<< Our new podcast logo (Radio CGM) utilises our sky blue Media Production colours and storytelling ethos.
Our brand has been key to how we grow as a company.
In 2020 we reached an important milestone with our 10th anniversary which we are celebrating with a special CGM 10 logo, our ’10 in 2020′ offer. We’re urging people to take a fresh look at CGM.
Refreshing our brand has served a reminder of where we’re heading – and why. >>>
If you would like CGM to create a new brand identity for your business or organisation get in touch:
Call CGM on 01905 754336
Email info@chrisgreenmedia.co.uk
Or complete our contact form.